Product Discovery
Thoughtful placement within the Fourth experience where families are already looking for products and support.
Brand Partnerships
Supporting better postpartum care, together.
Fourth partners with a small number of brands that we believe can genuinely improve the postpartum experience.
We work with companies creating thoughtful products, services and resources for new parents and their families, and we are careful about what we introduce to the Fourth community.
Introduce your brand
Carefully chosen. Community first.
Why Fourth
Reach families while they are actively preparing for postpartum.
Fourth helps expecting parents think ahead about what they will need after birth, from recovery and feeding to meals, household support and care.
Our community comes to Fourth to prepare, make decisions and find support they can trust.
For the right brand, it is an opportunity to be introduced at a time when people are actively thinking about what will make postpartum easier.
Who You'll Reach
Families preparing for life after birth.
Fourth is designed for expecting and new parents, as well as the people supporting them.
- Preparing for postpartum before the baby arrives
- Researching products and services for recovery and family life
- Looking for practical ways to support someone after birth
- Choosing what to add to their postpartum registry
- Looking for trusted recommendations during the fourth trimester
Who We Partner With
We are selective about the brands we work with.
Fourth is not an open advertising platform.
We partner with companies whose products or services feel genuinely relevant to the postpartum experience and that we would feel comfortable introducing to our own community.
This may include brands in postpartum recovery, feeding, nutrition, wellness, personal care, sleep, household support, family services and gifting.
The category matters less than the quality of the product and the value it brings to families.
Ways to Partner
Partnerships are shaped around what makes sense.
There is no single formula for working with Fourth. Depending on the brand and the opportunity, partnerships may include:
Member Offers
Exclusive offers, benefits or experiences created specifically for the Fourth community.
Sampling and Gifting
Opportunities to introduce relevant products directly to expecting and postpartum families.
Content and Education
Useful resources and education that help families feel more prepared for postpartum.
Custom Partnerships
For select partners, we can also create larger collaborations and experiences together.
Our Approach
Trust matters more than the partnership.
People use Fourth during a vulnerable and important stage of life. We take that seriously.
We do not partner with every company that approaches us, and a paid partnership does not guarantee that a product will be featured or recommended.
We choose partners carefully and look for companies that share our belief that postpartum deserves more care, preparation and support.
Work With Fourth
Think your brand belongs here?
We would love to learn more about what you are building and how it could support families during the fourth trimester.
We review every inquiry and will reach out if there is a strong fit.